AEP Adoption & Activation
AEP Adoption & Activation at Enterprise Scale
Adobe Experience Platform is Adobe's future — and the most complex product to implement. We've led some of the world's largest AEP adoptions. We know what works, what fails, and how to navigate the complexity.
The Challenge
Why AEP Implementations Fail
- AEP is the most powerful and most complex product in the Adobe ecosystem
- Most enterprises struggle with data modeling, identity resolution, and activation at scale
- Implementations stall because teams lack deep platform expertise
- The gap between buying AEP and getting value from AEP is where most investments go to die
The AI Readiness Imperative
Adobe is investing heavily in AI Agents built on AEP — Audience Agent, Data Insights Agent, Journey Agent, and more. But these agents require AEP as the foundation. Most enterprises are still running legacy Adobe applications and can't access any of it. Every quarter you stay on legacy is a quarter you fall further behind on AI readiness.
Platform Services
What We Activate
Real-Time CDP (RTCDP)
Unified customer profiles, audience segmentation, real-time activation across channels. We design and implement RTCDP at scale — millions of profiles, billions of events.
Adobe Journey Optimizer (AJO)
Cross-channel journey orchestration. We architect journeys that actually work at enterprise scale — not demo-grade proof of concepts.
Customer Journey Analytics (CJA)
Cross-channel analytics that replace the limitations of traditional Adobe Analytics. Proper data modeling, connection setup, and analysis workspace configuration.
AEP Foundation
The underlying platform: schemas, datasets, identity resolution, data governance, connections. We build the foundation right so everything above it works.
AI Readiness
AI Agents on AEP
Adobe is building purpose-built AI Agents directly on the platform, orchestrated through Agent Orchestrator. But they all require AEP as the foundation.
We help you get your Adobe foundation right so you can take full advantage of these agents — and the ones coming next.
- Agent Orchestrator — The agentic reasoning layer coordinating all agents via natural language
- Audience Agent — Conversationally explore, create, and manage audience segments
- Data Insights Agent — Ask questions about your data and get auto-generated visualizations
- Journey Agent — Create, analyze, and optimize journeys using natural language
- Experimentation Agent — Summarize experiment results, analyze winning content
- Product Support Agent — Self-serve debugging across the platform
Our Experience
AEP at Fortune 100 Scale
- Led the enterprise architecture team at Adobe that guided Fortune 100 clients through AEP conception, vision, roadmap, implementation, and delivery
- Implemented RTCDP, AJO, and CJA at scale — hundreds of millions of profiles
- Architected data models, identity resolution strategies, and activation workflows
- The platform layer is genuinely unoccupied territory — no other Adobe Partner has our depth across Adobe, especially in Experience Platform
Our Approach
AEP Engagement Model
Readiness Assessment
Evaluate data maturity, organizational readiness, and use case priorities.
Platform Architecture
Design schemas, data models, identity resolution, governance, and connection architecture.
Implementation
Build the platform, configure services, implement use cases, activate audiences and journeys.
Optimization
Monitor performance, expand use cases, train teams, evolve the platform.