Legacy-To-Next-Gen Migration
From Legacy to Next-Gen — Without Losing What Works
Adobe's ecosystem is evolving. We help enterprises migrate from traditional applications to next-generation platform services — preserving your investment while unlocking new capabilities.
The Imperative
Why Migration Matters Now
- Adobe is investing in AEP — CJA, AJO, and RTCDP as the future of the platform
- Traditional products (Adobe Analytics, Adobe Target, Campaign v7, legacy data collection) aren't disappearing overnight — but the future is clear
- Enterprises that migrate strategically preserve their existing investment and gain new capabilities
- Enterprises that wait risk falling behind and face more complex migrations later
Platform Services
What We Activate
Adobe Analytics to CJA
Migrate reporting, analysis workspaces, calculated metrics, and segments. Unlock cross-channel analytics, data lake integration, and flexible data models.
- Preserve institutional knowledge
- Gain cross-channel visibility
- Enable AI-powered insights
AEM Traditional to Edge Delivery
Migrate from classic AEM Sites to Edge Delivery Services. Unlock 100 Lighthouse scores, document-based or Universal Editor authoring, and go-live in weeks — not months.
- Near-perfect Core Web Vitals out of the box
- Update content and creative in minutes
- Simplified front-end development
Adobe Target to AJO Decisioning
Migrate from Adobe Target activities and at.js to AJO's code-based experiences and Decisioning engine. Unlock AEP-native, real-time personalization powered by unified customer profiles.
- Real-time decisioning on unified profiles
- Cross-channel personalized journeys at scale
- AI-powered offer ranking
Adobe Campaign v7 to v8
Migrate workflows, schemas, and campaign orchestration. Gain cloud-native architecture, improved performance, and modern APIs.
- Phased migration approach
- Keep campaigns running during transition
- Unlock modern capabilities and scale with Snowflake
Legacy Code to AEP Web SDK
Migrate from legacy AppMeasurement/at.js to unified AEP Web SDK. Single data stream feeding multiple Adobe services.
- Simplified implementation
- Better performance
- Future-proof data collection
The Challenge
Why Migration Needs a Specialist
Migrations aren't just technical — they require understanding both the source and destination products deeply.
- Data models change. Identity resolution changes. Reporting paradigms shift.
- Most consultants know either the legacy product or the new one. Few know both intimately.
- We've done this at Fortune 100 scale — where the complexity is highest and the stakes are real.
- The same architect who understands your current state designs and builds your future state.
Our Approach
Migration Methodology
Assessment
Audit current implementations, identify what to migrate, what to rebuild, what to retire.
Architecture
Design the target state, map migration paths, identify dependencies and risks.
Execution
Phased migration with parallel running where needed, validation at each stage.
Validation
Ensure parity with legacy where expected, and unlock new capabilities unique to next-gen.
Why Us
The Migration Bridge
We don't just know the products individually — we have direct experience integrating and migrating enterprises from legacy to next-gen.
- Deep expertise in both traditional Adobe applications AND next-gen platform services
- Led migrations at Fortune 100 scale with the highest complexity and stakes
- Understand the technical details of each product, how they connect, and how to move between them
- No handoff between assessment and execution — the same architect sees it through